All Together Now, TargetStyle

Mother approached MAS for their production with Target, “All Together Now, Targetstyle.” They needed a retro-sounding track covered by a new voice to become the soundtrack of this campaign, and selected MAS to oversee the music supervision. We sourced the track, “Dynamite” by Brenda Lee, and presented vocalist Alice Russell to cover the track. What resulted was a new classic—a musical collaboration representing Target’s values of togetherness, style, and personality that meshes seamlessly with this fun, upbeat spot.

Category Music Supervision, Strategy

Client Target