Bacardi Loud & Untameable

Bacardi and Barbarian Group were looking to engage new demographics by creating something Loud & Untamable that could be appreciated by fans of various musical genres. MAS – Music and Strategy found Cuban band Yerba Buena who, under the supervision of Grammy-winning producer Andres Levin would work with three different artists to recreate two songs by each artist in a way they had never been heard before.

Category Strategy

Tags Talent Procurement

Client Bacardi